Business
1st Edition WileyPlus

Business
Louis E. Boone
David L. Kurtz

© 2016

A fully digital programme, the new Business, 1/E by Lewis E. Boone, David L. Kurtz, and Susan Berston, leverages WileyPLUS with ORION creates a new and interactive learning environment. Your course will be transformed into a vibrant, collaborative learning community where you can instantly gauge if students are completing the assigned work and interacting with the assigned coursework and each other. An optional, small, print component supplements the experience, but the primary interaction happens with key content and videos within the WileyPLUS course.

Features

Some of the features include:

  • Interactive Videos - High quality videosfeaturing academic and professional contributors who coach students through various topics using memorable examples and study tips. Each chapter also features a business professional who tells a story about a real business situation, showing students how the material relates to their future careers.
  • Course Stream - Using WileyPLUS's Course Stream, students will ask more questions, share more insights, and see how their participation leads to progress via the Course Stream. Students and instructors share ideas, videos, and other outside links right into the Course Stream for all students to benefit.
  • ORION -  an adaptive tool within WileyPLUS offers students practice on key concepts so they become more confident when tackling higher-stakes assessment. As their confidence grows, so does their understanding of the important concepts later in the course. The adaptive nature also frees students from studying material they already know and focuses them on topics where they have less understanding and confidence.

WileyPLUS also features a dynamic new e-textbook for your course - giving you tools to quickly
organise learning activities, manage student collaboration, and customise your course.

You can:

  • Assign activities and add your own materials
  • Guide students through what’s important in the e-textbook by easily assigning specific content
  • Set up and monitor collaborative learning groups
  • Assess student engagement
  • Benefit from a sophisticated set of reporting and diagnostic tools that give greater insight into class activity

Through a personalised experience, students create their own study guide while they interact with course content and work on learning activities.

For this Introduction to Information Systems course, WileyPLUS also offers:

  • Embedded video player - allows students to experience the material at their own speed, stopping the video delivery to study graphics and media more closely, and then resuming the lesson when they’re ready. The player also includes an editing tool that allows you to customise your course for students by adding additional questions, comments, and even more video.
  • Interactive Chapter Openers - found in the opener for each chapter, this section includes a special editor that allows instructors to customise their course by adding their own questions, comments, and even videos. Students are particularly interested in guidance from their instructor, to help them know what will be important in the course. The presentation is a complement to text and in-class learning, or an easier way to flip the classroom or teach online. They include a polling question to engage students, often by making the topic more personal or by comparing their ideas and preconceptions to those of others, always in a quantitative and anonymous way that leads to further discussion and debate in the system.

Topics covered

1. The Changing Face of Business

2. Business Ethics and Social Responsibility

3. Economic Challenges Facing Contemporary Business

4. Competing in World Markets

5. Forms of Business Ownership and Organization

6. Starting Your Own Business: The Entrepreneurship Alternative

7. Management, Leadership, and the Internal Organization

8. Human Resource Management: From Recruitment to Labor Relations

9. Top Performance through Empowerment, Teamwork, and Communication

10. Production and Operations Management

11. Customer-Driven Marketing

12. Product and Distribution Strategies

13. Promotion and Pricing Strategies

14. Using Technology to Manage Information

15. Understanding Accounting and Financial Standards

16. The Financial System

17. Financial Management

18. Trends in E-Business (Online Only)