Research shows that learning improves when students think or talk about new concepts. WileyPLUS for Economics of Strategy, 7th Edition gives students the tools and confidence to collaborate with each other and participate more in class. Economics of Strategy is ideal for undergraduate managerial economics and business strategy courses.
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students –tomorrows future managers –will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
PART ONE: FIRM BOUNDARIES
PART TWO: MARKET AND COMPETITVE ANALYSIS
PART THREE: STRATEGIC POSITION AND DYNAMICS
PART FOUR: INTERNAL ORGANISATION