Economics of Strategy
7th Edition

Economics of Strategy
David Besanko
David Dranove, Mark Shanley,
Scott Schaefer

© 2016

Research shows that learning improves when students think or talk about new concepts. WileyPLUS for Economics of Strategy, 7th Edition gives students the tools and confidence to collaborate with each other and participate more in class. Economics of Strategy is ideal for undergraduate managerial economics and business strategy courses.

Features

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students –tomorrows future managers –will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Topics covered

PART ONE: FIRM BOUNDARIES 

  1. The Power of Principles - A Historical Perspective    
  2. The Horizontal Boundaries of the Firm
  3. The Vertical Boundaries of the Firm
  4. Integration and Its Alternatives

PART TWO: MARKET AND COMPETITVE ANALYSIS

  1. Competitors and Competition
  2. Entry and Exit
  3. Dynamics: Competing Across Time
  4. Industry Analysis

PART THREE: STRATEGIC POSITION AND DYNAMICS 

  1. Strategic Positioning for Competitive Advantage
  2. Information and Value Creation
  3. Sustaining Competitive Advantage

PART FOUR: INTERNAL ORGANISATION 

  1. Performance Measurement and Incentives
  2. Strategy and Structure
  3. Environment, Power, and Culture