Research Methods For Business
7th Edition

Research Methods For Business
Uma Sekaran
Roger J. Bougie

© 2016

WileyPLUS - accompanying Research Methods for Business: A Skill-Building Approach, 7/E by Uma Sekaran and Roger Bougie - will transform any course into a vibrant, collaborative learning community. You can instantly gauge if students are completing the assigned work, and if they are interacting with the content and each other.


Some of the features include:

  • Interactive E-textbook: Provides an interactive version of the learning materials so that students can highlight text, start discussions, or explore ideas further. Professors can mark material that is particularly important to a course to make sure that students don’t glide over important concepts.
  • Course Stream: Using WileyPLUS’s Course Stream, students will ask more questions, share more insights, and see how their participation leads to progress via the Course Stream. Students and instructors share ideas, videos, and other outside links right into the Course Stream for all students to benefit.
  • WileyPLUS also features a dynamic new e-textbook for your course—giving you tools to quickly organise learning activities, manage student collaboration, and customise your course.

You can:

  • Assign activities and add your own materials
  • Guide students through what’s important in the e-textbook by easily assigning specific content
  • Set up and monitor collaborative learning groups
  • Assess student engagement
  • Benefit from a sophisticated set of reporting and diagnostic tools that give greater insight into class activity

Through a personalised experience, students create their own study guide while they interact with course content and work on learning activities.

For this Business Research Methods course, WileyPLUS also offers:

  • Precreated Assignments: consisting of open-ended practice projects in each chapter and also discussion questions for each chapter.
  • Student Resources: directing students to additional case studies as well as a media guide providing relevant web links for further exploration.
  • Instructors Resources: offers PowerPoints, Teaching Manual, and detailed Case Solutions. 

Topics covered

Chapter 1. Introduction to Research

Chapter 2. The Scientific Approach and Alternative Approaches to Investigation

Chapter 3. Defining and refining the problem

Chapter 4. The Critical Literature Review

Chapter 5. Theoretical Framework & Hypothesis Development

Chapter 6. Elements of Research Design

Chapter 7. Interviews 

Chapter 8. Data Collection Methods: Observation

Chapter 9. Administering Questionnaires

Chapter 10. Experimental Designs 

Chapter 11. Measurement of Variables: Operational definition

Chapter 12. Measurement: Scaling, Reliability, and Validity

Chapter 13. Sampling

Chapter 14. Quantitative Data Analysis

Chapter 15. Quantitative Data Analysis: Hypothesis Testing

Chapter 16. Qualitative Data Analysis

Chapter 17. The Research Report

A Final Note to Students

Statistical Tables